What do most people eat for breakfast? Correction: people is too broad to be conclusive of my situation so lets make that americans. And, while I can’t reasonably guess, I’d be curious how averages differ from healthy and/or successful people.
I am to believe purely based on observations and penetration on grocery store aisles that most americans usually eat cereal or oatmeal when at home, probably with a glass of milk or juice on the side.
That being said, time and time again I have been told that our breakfast meal should be high in protein — an ingredient, as far as I can tell, that is not not highlighted in what I assume most people eat here. Maybe I’m just out of touch with what people eat at home. A better sample should be what I see at public places, right?
This brings me to my observance of the most easily attainable on-the-go breakfast items I see at coffee shops/stands and markets — the overwhelmingly likely choice for the between home and office breakfast-goers. So, what do I see? Bagels, muffins, scones, and pastries. WHAT?! Why so bread heavy? I must not be telling the whole truth. No. That is pretty much all I see. On a rare occasion maybe a place has some fruit or a parfait, but like I said, that is rare. Is it purely the difficulty of storing and creating more meaningful/healthy foods? I’m not satisfied or convinced as to why we, as on-the-go breakfast eaters, don’t have better options.
As I’ve tried new and different options, I’ve come to what I consider my ideal breakfast: a sandwich composed of a wheat english muffin with pan grilled ham, and a fried egg; and on the side, a cup of orange juice and a multivitamin. I’m feelin’ good and ready for the day just thinking about it.
But my ideal breakfast rarely happens. If I’m really on top of things, I’ll have this maybe a week a month coinciding with a trip to Trader Joes to buy their delicious english muffins. Once the muffins are obtained, my one man food store must contain enough non-expired eggs (rare) and lunch meat to fill 6 breakfasts.
And so I just eat cereal or oatmeal (I can buy them in bulk, less frequently) or at a coffee shop. Put another way, I eat grain, oats, and bread for breakfast and it is never satisfying or energizing.
It’s a shame. It seems like an obvious, untapped market, doesn’t it?